About
MADE TO SPOTLIGHT & EMPOWER GENERATIONS OF LATINAS
MADE TO SPOTLIGHT & EMPOWER GENERATIONS OF LATINAS
MADE TO SPOTLIGHT & EMPOWER GENERATIONS OF LATINAS
MADE TO SPOTLIGHT & EMPOWER GENERATIONS OF LATINAS
MADE TO SPOTLIGHT & EMPOWER GENERATIONS OF LATINAS
MADE TO SPOTLIGHT & EMPOWER GENERATIONS OF LATINAS
Lady Lotería seeks to empower Latinas of all ages by centering their stories, affirming their worth, and expanding what they can see as possible for themselves. Lady Lotería uses community, content, products, and experiences to make Latinas feel seen, represented, and inspired.
Lady Lotería is a love letter to Latinas.
It's a new spin on the traditional Latine "bingo" game — made to spotlight and empower Latinas of all ages. We created Lady Lotería to help our daughters, and all of us, feel represented, inspired, and undeterred to follow our dreams.
Today, Latinas earn 49 cents for every dollar paid to white men. Latinos make up more than 18% of the U.S. population, yet hold only 5.3% of TV roles and 4.9% of film roles. Our community continues to fight to be paid, represented, and valued in a society that has benefited from everything we offer.
Lady Lotería amplifies the stories of exceptional Latinas — pioneers, creators, leaders, and everyday heroes. Through community, content, products, and experiences, we're building a world where Latinas see themselves reflected and celebrated, not overlooked.
This is for the little girl searching for someone who looks like her. For the woman who was told her dreams were too big. For every Latina who deserves to know she is powerful, valued, and limitless.
Lady Lotería celebrates Latinas and historically excluded communities — one card at a time.
Donations
As a mission-driven brand, we have committed to donating a percentage of each product sold to a Latina-led, founded, or supporting charity in high standing.
Meet Our Founder
Most of us understand the importance of representation and how it contributes to feeling included and empowered. I grew up seeking out stories of exceptional women, and it helped me overcome my self-doubt.
When my daughter began to think about her future, I wanted her to know more about the women who came before her. I wanted her and underrepresented children like her to be inspired to pursue their biggest goals.
That's how Lady Lotería was born. Not just as a game, but as a way to put those stories in her hands — and in the hands of families everywhere.
With love,
